9 Tips for Hosting a Climate-Conscious Press Trip
…ourism (Sweden), which partnered with buses and ferries to launch a flight-free influencer campaign. Influencers were asked to document their journey as well as the destination as part of the campaign. Think Local For far too long, fly-by influencers have told destinations’ stories. While there is value in sharing the “fly-by” perspective, destinations should cultivate relationships with domestic content creators. These locally based influencers h…