Alberta, 2009. Two successful business executives left the traditional workforce behind to travel the world. After nurturing a prominent travel blog and becoming National Geographic Travelers of the Year, they still wanted more. Enter Hecktic Media Inc. (HMI). This burgeoning business developed into a close-knit team of passionate travel marketers and long-term partnerships with some of the world’s most innovative travel brands.

At heart we are explorers. Leaders in our industry. Influencers in our own right. And we’re here to help.

Marketing a travel brand is no longer a straightforward endeavor. Effective businesses reach targeted audiences through creative social media strategies, informative SEO-driven content, and authentic storytelling derived from multifaceted influencer campaigns.

But who has the time? And who can you trust? That’s where we come in.

Whether your goal is to increase brand awareness through evergreen videos and articles or to grow your social media footprint across prominent channels, our experienced team offers analysis, planning, management, and training so you can focus on what you do best.

Let’s share your story.

Our Team

Dalene Heck

Dalene is a National Geographic Traveler of the Year, multi-award-winning travel blogger at HeckticTravels.com, public speaker, and CEO of HMI. By co-founding Hecktic Media Inc. in 2013, she successfully merged her unique business skills with her loves of travel and new media. Dalene holds a Bachelor of Commerce degree and spent ten years in corporate Canada negotiating and managing multi-million dollar projects. She has recently been appointed to the Board of Directors for the Lethbridge, Alberta Destination Management Organization.

Connect: LinkedIn | Twitter

Looking to shift perspectives with a speech on social media, influencer marketing, world travel, and more? Move your audience. Dalene is an experienced speaker and available for your next event. See more about her topics here.

Pete Heck

A Bachelor of Management graduate and previous Certified Management Accountant, Pete spent close to ten years with various firms in Canada. He is now a professional photographer and co-founder of HMI, where he is able to focus his strengths of strategy and process efficiency for new media campaigns. Pete blogs at HeckticTravels.com and was named a 2014 National Geographic Traveler of the Year.

Connect: LinkedIn | Twitter

Tawny Bertolozzi

After graduating with a degree in Anthropology in 2011, Tawny spent 5 years working as a Project Coordinator at a Domestic Marketing Agency. While there, she gained a diverse set of skills in project management from the wide array of projects that she oversaw including app development, coordinating commercial shoots and fam tours, and creating original content for tourism signs. One of her influencer campaigns won a provincial award for Marketing Excellence in 2016. Tawny has strengths in organizing projects and helping to create and execute multifaceted campaigns.

Connect: LinkedIn

Kaira Cale

Kaira studied Communication Arts at Lethbridge College and is Udemy certified with specific expertise in social media management and marketing. She has a passion for graphic design, creating images that make for an enhanced online experience.

Connect: LinkedIn

Sophie Schneider

Sophie is a communications student at Mount Royal University where she is working towards a major in public relations. She is also the Assistant Director of Communications with Calgary’s Southwest Hockey organization and helps to keep their families informed on the goings-on of the local hockey community. This past year Sophie ran the social media platforms for the Catholic Family Services’ annual fundraiser gala. Whether it is through the arts, education or supporting local businesses, Sophie is always looking for new ways to become involved in her community.

Connect: LinkedIn | Twitter

Alaysha Weatherall

Alaysha is a graduate from Gardner College and is a certified Social Media Management consultant. Apart from digital media, she has a strong passion for photography and design. Her 15 years of experience gives her a set of diverse skills to work with all types of businesses.

Connect: LinkedIn