…hile I understand that many brands are not doing paid PR, a this point, it really becomes marketing. 10. Do you have a suggested ROI – calculation to determine reach, on each post etc. to measure engagement – is there a software program dedicated to that (yet.) outside of trad. news scanning? Dalene: There are many platforms out there that offer a variety of measuring tools, but we have found none that fit our purposes specifically. We instead do…
…tion of New Brunswick in early November. We are very pleased to announce a new campaign for a new client – Greater Sudbury, Ontario. Influencers who are interested in traveling to Sudbury this summer to participate can find more information and apply here before July 5, 2022. After many inquiries for creator consulting services, we are pleased to announce that we are now offering this to any content creator looking to elevate their business. Tap i…
…ess and conversions. Another note: Given the recent push by the US Federal Communications Commission for Apple and Google to remove the app from their stores over privacy concerns, some caution on going “all in” on TikTok is warranted. While the concerns raised are not new, some of the data supporting the FCC’s claim that it is “a sophisticated surveillance tool that harvests extensive amounts of personal and sensitive data,” is. The odds of a tot…
…currently placing an emphasis on the content you own (aka the content that comes from the website you have verified on your account), so making as many pins as possible that point to your website is a great tactic! Take it a Step Further We wouldn’t be HMI if we didn’t bring it back around to how you can use content creators to enhance your Pinterest presence. When you’re considering working with content creators, vloggers and social media influen…
…Access and Correction of Personal Information, Questions or Comments We welcome questions and comments about this Privacy Policy, as well as requests for access and corrections to your Personal Information. We will take reasonable steps to ensure your Personal Information is accurate and complete. Please be aware that due to back-ups or records of deletions, it may be impossible to delete Personal Information completely without retaining some resi…
…ng (or more correctly, a box of things). It’s practical and useful. And it really, really works. So how can anyone get started with this stuff? What are the specific techniques used by expert storytellers like Brandon Stanton, Charles Dickens and Jodi Ettenberg to grab the attention of huge audiences and drive tons of attention? That’s been my field of study for the last eight years, and I’ve crafted a course around it – and now I’ve teamed up wit…