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5 Tips On How To Lean Into AI For Content Creation

5 Tips On How To Lean Into AI For Content Creation

ByTawny Bertolozzi

…ess of storytelling is how we can all adapt and not be left behind in this new digital realm. But where to even start? Whether you are an individual content creator or involved in big brand marketing, below are five tips to help you gingerly lean into utilizing AI for content creation. Start Small Just because there’s a new tool in town doesn’t mean that you have to jump in head first! We recommend starting small and utilizing AI in ways that fit…

The Truth About Influence on Instagram

The Truth About Influence on Instagram

ByDalene Heck

…and Comments Beyond buying fans, influencers will also purchase likes and comments from companies online as part of an engagement scam. Why? Because the problem with buying lots of fake fans is that it actually makes your rate of engagement tank. Influencers can combat this by spending even more money to buy fake likes and comments. Bots can easily like hundreds of posts an hour (provided by something like this “click farm”), boosting engagement…

Keeping it Legal: Travel Influencer Disclosure Guidelines in North America
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Keeping it Legal: Travel Influencer Disclosure Guidelines in North America

ByDalene Heck

…ng along the lines of “Company X gave me this backpack and I love it!” or “Company Y compensated me to attend this event.” The ASC, however, requires a greater level of detail, stating that: “Influencers should state the nature of the material connection (i.e. free products, monetary compensation, an exclusive invite to an event), which brand gave them, and which specific product they’re promoting.” To stay on the safe side, the more specific the…

Ambassador Program Case Study: Trover

ByTawny Bertolozzi

…dors for the entire year of 2019 was quite different but it offers a great comparison between the two years and respective strategies. When comparing the ambassador’s efforts in 2019 with the shorter-term strategy in 2018, there is a remarkable increase in overall reach, engagement, and click-through rates across all channels from 2018 to 2019 for only a 55% spend increase. 2018 vs 2019 Results Summary: Facebook Reach Improved By 260%. Instagram R…

Improve Your Marketing With These Free Resources

ByDalene Heck

…arketing resumes in earnest following the easing of pandemic restrictions. Free Download Storytelling With Social Media Are you struggling to create social media content that moves people? Are you compelling readers to click through, or are your posts lacking any real engagement? Social media is a landscape that’s all about attention. You want to draw a person in and secure that first click. However, if you don’t think about what happens after tha…

Free Resources

ByAndrew Matheson

…arketing resumes in earnest following the easing of pandemic restrictions. Free Download Storytelling With Social Media Are you struggling to create social media content that moves people? Are you compelling readers to click through, or are your posts lacking any real engagement? Social media is a landscape that’s all about attention. You want to draw a person in and secure that first click. However, if you don’t think about what happens after tha…