…nvert, a speaker, a podcaster, and an author, explains: “Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise.” Authenticity is important! Curalate’s new influencer marketing guide revealed that 92% of consumers “…make purchases based on recommendations from their immediate network over advertisements.”   Achieve high levels of engagement: Philip Brown, the head of b…

…tinerary!) so that they can plan around it. Physical Gifts Can Sometimes Become a Burden Everyone loves a freebie, and gifts from your destination are always appreciated. However, most influencers travel light (usually carry on only), so it’s a little unrealistic to carry back that 20 pound coffee table book or hot sauce gift set. It’s not that they don’t want your lovely gift, but if it can’t be crammed into their bag, then it’s probably going to…

…t of starting an Ambassador program? Are you looking for brand exposure, a new market share or to create a new image for your brand? Ambassador programs can be tools to help with any of those things, but it’s important to know what your goals are and build your program out from there. DON’T: Restrict Yourself to Your Niche Ambassador programs can be a great strategic tool for reaching out to new audiences. Don’t think you have to stick to travel i…

…flexibility. Having all applicants fill out the same form for a particular campaign allows us to most easily make comparisons and thus decisions, cutting down on the time required in our process. Why do you run travel campaigns that don’t pay influencers? We understand that for some of you, this is a hot-button issue (yeah, we’ve seen your angry emails)! Just because someone is taking an unpaid trip with a destination, it doesn’t mean that there’s…