Introducing a FREE Resource: Storytelling With Social Media
…toolbox that helps you bend the rules in just the right way, allowing you to stand out from the crowd and get results. Free Download…
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Making the Case for Working With Micro-Influencers
…ment than they actually do, so take all numbers with a grain of salt. We recommend always completing a thorough vetting process on any potential influencer (even if they are micro), to help weed out any shady practices. As mentioned, there is good money to be made from being an influencer and there are many instances of tricky tactics to inflate numbers. No matter if it’s a micro, macro, or any influencers in between, do your due diligence to ensu…
Creator Consulting
…aid out nearly one million dollars to creators through a variety of travel campaigns. Not only are we able to guide you on brand-related issues, but we’ve also got our finger on the pulse of all-things-influencer-marketing. We can give you the fresh take you need. And if we don’t have the EXACT answer you’re looking for, we won’t bullshit you. We have such a vast network of knowledgeable colleagues that we’ll make sure you get precisely the insigh…
How to Leverage Live Video on Facebook and Instagram
…it lets you interact with your fans via the comments. Respond verbally to comments and questions as you go. Prep your environment. Make sure your background isn’t too distracting or loud, the audio is clear, and the lighting is good. Embrace the urgency. Give people a reason to tune in, like a live giveaway, a sneak preview or a big announcement. Make it so people won’t want to miss it! Best Practices for Facebook Live Always save your video when…
Should You Pay Travel Infuencers?
…. How Do I Determine if it’s Worth it to Pay? When push comes to shove, it really comes down the value you believe to be there. If an influencer reaches out asking for a night at your hotel in exchange for a review and you think that influencers can bring value to your brand, that may be a simple yes. If they are also asking you to pay them, then they had better be able to demonstrate their worth. We advise all brands to carefully vet any potentia…
How Well Do You Know Your Influencers?
…more here. Want to know more? We’ve written an entire ebook about how to find the right influencers to work for you, and to set up your campaigns for success. Go here for your free download. You may also want to read: How Well Do You Know Your Influencers? (Part 2) The Truth about Influence on Instagram…