By Dalene Heck and Catherine Reed
Over the past year and a half, I have been invited to give seven speeches and workshops on the science of telling authentic and dynamic stories.
Storytelling is a scientifically proven concept that will lead to stronger brand messaging, a more engaged audience, and finally, a boost in sales. It is also the most powerful tool humans have in order to form connections. My commitment to storytelling has taken me all over the world, bonded me with some of my most cherished friends, built my businesses, and continues to enrich my life in so many ways.
So, of course, I keep diving deeper into it, and of course, I want to continue to share more of what I’ve learned. I’ve been promising a resource on how to best use storytelling on social media, and with the help of storytelling expert Mike Sowden, I’m ready to share it.
Storytelling With Social Media
Social media is all about attention. You want to draw a person in and secure that first click. However, if you don’t think about what happens after that initial engagement, you risk losing that user’s coveted attention. And that’s where storytelling comes in.
Storytelling gives you the ability to do (and offer) something special. You can craft a rich, immersive, and engaging experience that captures the attention of your audience. And, in today’s increasingly saturated market, anything that can differentiate you from the masses is a tool worth embracing.
With great storytelling, you can cultivate an obsession, a mentality that draws viewers in and keeps them coming back again and again. An amazing social media story includes all of the classic features of a fantastic movie or novel, though on a smaller scale. You pace out the gratification, increase the tension, all with the promise of an emotionally rewarding payoff designed to offer satisfaction.
If you want to engage readers and encourage them to take action, storytelling is one of the most credible ways to do it. Plus, it’s fun. People love hearing great stories, and most people enjoy telling an epic tale too.
But, even with all of that, you’re probably wondering, “How do I start storytelling on social media? What’s the right approach? Can I even do it?”
The ebook will show you how.
The “How Tos” of Social Media Storytelling
Luckily, storytelling isn’t something that requires innate talent; it’s a skill you can build. The approach you’ll need to master isn’t just a formula for telling a great story. Regretfully, there is no such thing as a one-size-fits-all approach that’s guaranteed to give you results. Instead, you’ll need to fill your toolbox with a variety of storytelling tools. That way, you can reach for the right one based on your current needs.
Building Your Storytelling Skillbox
In order to help you on your skill-building journey, the ebook gives you insights into the tools you’ll need in your storytelling toolbox. Along the way, you’ll learn about all of the critical storytelling tools that produce results, including how to:
- Structure a great story
- Use trends to your benefit
- Empower readers to take action
- And so much more!
Telling a Great Story on Social Media
The art of storytelling has been honed over thousands of years. People have been telling stories since ancient times, creating solid principles that separate mediocre stories from amazing ones.
But, technology has created a unique landscape. Storified content is practically a new ecosystem, bolstered by the astounding degree of connectivity in today’s digital world. This environment, however, isn’t set in stone. The world of social media and online engagement changes on a near-daily basis, causing the rules to shift with surprising quickness.
Even in the ever-changing world of today, one storytelling rule always applies, including on social media: “Learn the rules like a pro, so you can break them like an artist.” – Pablo Picasso.
So, what does that mean for you? Essentially, you need to explore the various avenues and see what actually works for you. The success of another company isn’t guaranteed to be your path to success. You need to take proven principles and then rattle them a bit. Try something new with the rules. Embrace trial-and-error. Don’t follow the pack.
In the ebook, we explain some of the most effective and popular storytelling techniques that shine on social media. Inside it, you’ll learn about:
- Using hashtag challenges to spark action
- Crafting an engaging series
- Embracing live video for engagement
- Choice-driven storytelling
- And so much more!
That’s Not All
While the ebook focuses on social media storytelling, we’ve included a lot of great examples, along with lessons from other platforms that can benefit you today (think blogs, newsletters, and podcasts).
The ebook will help you understand and harness the power of these other platforms according to your needs.
Transform Your Message
Compelling storytelling on social media doesn’t mean finding a single formula and working it to death. You don’t have to resign yourself to a narrowly-defined niche or grind out same old, same old content day in and day out.
Our ebook is designed to teach you the storytelling principles so you can break that mold. Why not create something new, exciting, and incredibly engaging? You can build your own social media storytelling toolbox that helps you bend the rules in just the right way, allowing you to stand out from the crowd and get results.