At HMI, we are committed to helping you succeed. As such, we have developed extensive resources available to you for FREE.

Influencer Pricing Report – 2021

When considering diving into the world of influencer marketing, the biggest questions that plague brands often surround the payment of fees.

How much can you expect to pay? What will you get in return?

For the past two years, we’ve received hundreds of proposals from a variety of influencers around the globe to participate in tourism campaigns that involve travel. And so we’ve done what any good spreadsheet-nerds would do, we dove deep into the data to help you – the tourism professional – set your budgets and prepare for negotiations.

In this ebook, you will learn:
  • The ratio of influencers that travel for no fee, and why they do so.
  • The average rates for creators based on their platform of strength (Instagram, Blog, YouTube, or other).
  • Those same rates are also broken down by geographic region (Canada, USA, UK/Europe, and International), and by follower counts.
  • A projection of what this means going forward, when travel marketing resumes in earnest following the easing of pandemic restrictions.

Storytelling With Social Media

Are you struggling to create social media content that moves people? Are you compelling readers to click through, or are your posts lacking any real engagement?

Social media is a landscape that’s all about attention. You want to draw a person in and secure that first click. However, if you don’t think about what happens after that initial engagement, you risk losing that user’s coveted attention. And that’s where storytelling comes in.

Storytelling gives you the ability to do (and offer) something special. You can craft a rich, immersive, and engaging experience that captures the attention of your audience. And, in today’s increasingly saturated market, anything that can differentiate you from the masses is a tool worth embracing.

In this ebook, you will learn:

  • Why storytelling is important.
  • The basic principles of storytelling, and how to build your story “toolbox”.
  • 13 different approaches to crafting your brand’s stories for social media.
  • Lessons from other platforms (blogs, podcasts, and more!)
  • Who is doing it right – this book is full of examples to help get your creative juices flowing.
  • And so much more!

How to Work With Travel Influencers

Are you a travel brand with limited experience working with travel bloggers and other social media influencers?

Have you received multiple requests from influencers to work together and aren’t sure how to respond?

Are you searching for a consistent and effective strategy on how to utilize influencer marketing to promote and grow your brand with a relevant audience?

Then this eBook, How to Work with Travel Influencers, is for you.

In this ebook, you will learn:

  • Why work with influencers? And how to find them.
  • How to handle incoming requests (defining your goals, initial assessment, using canned responses, setting up an easy database).
  • How to evaluate (the qualitative evaluation and the quantitative – including deep dives into statistics from Google Analytics, Facebook, Twitter, Instagram and other platforms).
  • Simple tools for effectively managing requests and building your own database of influencers.
  • How to manage expectations and build a beneficial relationship.
  • Setting up a project for success (including how to evaluate ROI).
  • To pay or not to pay.
  • And so much more!

Still not convinced? Read all of the stellar reviews this ebook has received.

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