…ns is that it actually makes your rate of engagement tank. Influencers can combat this by spending even more money to buy fake likes and comments. Bots can easily like hundreds of posts an hour (provided by something like this “click farm”), boosting engagement rates quickly and making your account look busy and popular. These companies can also use either real people or scripts to churn out reels of fake comments. You can usually spot these comme…
…information for. Sample HMI blog post from earlier this year Beyond the numbers Going beyond basic numbers is key to reporting a more holistic review of a campaign. How did readers or followers interact with your posts? Did you receive any comments like: “I just bought this because of your post,” or “Wow, Nova Scotia just moved up on my bucket list!”? This sort of positive association between reader and brand is valuable and very worth reporting….
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…within one month of your travels. 4 Facebook posts, 4 Instagram posts, 2 days of Instagram Stories, 8 Tweets. A 300-word post about the experience, and at least one corroborating photo, to be used in a compilation post about City Swap (for HeckticTravels.com). WANNA SWAP? Let Tawny@HeckticMedia.com know you are interested and we’ll tell you what else we need in order to move this forward. Please note that this is in the initial stage only and the…
…ove to experience this festival and present it to my audience. I can offer [This] in exchange for [That] and I believe my audience to be well-aligned with your targets. My reach numbers and demographics of my audience are attached in my media kit.” This still needs a bit of work to be more specific, obviously, but presenting even a shred of research will do wonders for your future potential. Oh, and HELLO brands, let me give you the exact same adv…
…ly vet an influencer and make sure your marketing dollars are wisely spent. For an even more thorough look into vetting influencers (including a deep-dive into qualitative aspects that I have only briefly touched on above), I highly recommend downloading our free ebook How To Work With Travel Influencers. Have further questions? Contact us! You may also want to read: 8 Reasons To Work With Influencers The Truth about Influence on Instagram Should…