Keeping it Legal: Travel Influencer Disclosure Guidelines in North America
…something themselves or gets a gift or sample outside of blogging (like a free sample from a store), that does not need to be disclosed. In the eyes of the ASC and FTC, any sort of relationship between an influencer and a brand counts as an endorsement and warrants a disclosure. As it says in the ASC guidelines, “when in doubt, spell it out.” What Does a Proper Disclosure Look Like? People are very worried about disclosing properly, and there is…