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Keeping it Legal: Travel Influencer Disclosure Guidelines in North America
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Keeping it Legal: Travel Influencer Disclosure Guidelines in North America

…something themselves or gets a gift or sample outside of blogging (like a free sample from a store), that does not need to be disclosed. In the eyes of the ASC and FTC, any sort of relationship between an influencer and a brand counts as an endorsement and warrants a disclosure. As it says in the ASC guidelines, “when in doubt, spell it out.” What Does a Proper Disclosure Look Like? People are very worried about disclosing properly, and there is…

Viator – Influencers Wanted

…). If selected, experiences can start as soon as June and would need to be completed by January 2024. Content should be colorful and engaging with an emphasis on the tour and utilizing Viator to book. NEW for this year: While we have focused more heavily on short-form video in recent campaigns, this time we do want to also include a balanced selection of photo-only posts as well. In addition, we expect that roughly half the budget will go towards…

Part-Time Position: Social Media Strategist

…m(s) used in resume) The ability to disseminate large amounts of data (via Microsoft Excel) into useable reports The drive to be involved in an exciting company that is poised to be a dominant force in North American new media marketing (While this position is currently limited to part time, there is potential to grow along with us) A positive attitude, detail and customer oriented skills, and good multitasking and organizational abilities An inte…

World Expeditions

…ronment. World Expeditions’ all-inclusive, no hidden extras pricing policy combined with longer, creative itineraries and the use of quality ground services attracts people who have high expectations of their travel experiences. Focus of this campaign: World Expeditions is looking for bloggers with an adventurous spirit and authentic audience to write about mountain trekking on their blogs, steering the articles to discussing World Expedition offe…

How to Work With Travel Influencers

How to Work With Travel Influencers

…urces (worksheets – blog evaluation and project details) And so much more! Free Download **Note that for this free download, you need to provide your email address. We will add this to an email list to receive our newsletters (approximately sent once a quarter), and for nothing else. We promise. For more info, see our privacy policy.** What People Are Saying: In one sentence: Everything you wanted to know about travel blogging and were afraid to a…

How to Measure ROI in Influencer Marketing

How to Measure ROI in Influencer Marketing

…influencer. However, it’s still useful for measuring ROI, especially when combined with the next way to analyze metrics. Google Analytics When you want to track web activity, Google Analytics has your back. You can gain insights into how a person landed on your site, which is incredibly powerful data. While Google Analytics can be used alone, if you combine it with promo codes, you can make sure that those using the codes actually saw the influen…