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Where Are We Now? A Guide to Travel Influencer Marketing.

Where Are We Now? A Guide to Travel Influencer Marketing.

ByDalene Heck

…me of that content for your own use as well (see the point above). Provide freedom and open itineraries. Forget the days of the jam-packed FAM itineraries when it comes to influencers – let them explore and highlight things (like local businesses) that may not even be on you radar! Our Creator House concept has been praised for this exact reason, and if positioned correctly (i.e. with longer term stays using digital nomad influencers), such a camp…

Don’t Ignore It! How to Get Started with Email Marketing in the Travel & Tourism Industry

Don’t Ignore It! How to Get Started with Email Marketing in the Travel & Tourism Industry

ByDalene Heck

…n the proliferation of social media, it’s still one of the best methods of communication. According to Statista, the number of global email users is set to reach 4.6 billion users by 2025. That means that half the world’s population will have email accounts…so clearly that is where you need to be too. Especially in the tourism industry, email marketing can be used as a significant communication channel with customers (some in the travel industry a…

Introducing HMI Scholarships: Share Better Stories

Introducing HMI Scholarships: Share Better Stories

ByDalene Heck

…k then is irrelevant for today’s world. Surely? Okay, let’s talk about… *mumble-mumble*. Sorry. I know I should have said that a lot more clearly, but – the word “storytelling” is a real problem. Around 2012, “storytelling” became an overused PR and marketing buzzword – a sloppily defined, infuriatingly vague way of saying “write more words” (which is as bad a definition of storytelling as I can imagine). Now some people are saying it’s dead, and…

Free Resources

ByAndrew Matheson

…arketing resumes in earnest following the easing of pandemic restrictions. Free Download Storytelling With Social Media Are you struggling to create social media content that moves people? Are you compelling readers to click through, or are your posts lacking any real engagement? Social media is a landscape that’s all about attention. You want to draw a person in and secure that first click. However, if you don’t think about what happens after tha…

Improve Your Marketing With These Free Resources

ByDalene Heck

…arketing resumes in earnest following the easing of pandemic restrictions. Free Download Storytelling With Social Media Are you struggling to create social media content that moves people? Are you compelling readers to click through, or are your posts lacking any real engagement? Social media is a landscape that’s all about attention. You want to draw a person in and secure that first click. However, if you don’t think about what happens after tha…