…now have a better idea of how to reach an international audience. In addition, and probably even more importantly, they are helping us to build the right community of people, by reaching out those who are open to the world, tolerant and curious about other cultures. Mariannig Ferrari Owner, Nomador.com Stay Up to Date The Latest All about our current work and happenings at HMI. Read More Industry Newsletter Sign up to know about the latest events,…
…next level and use it as a way to bring people and cultures together. For Amber, it’s become about far more than enticing someone to travel somewhere through beautiful language. She hopes to offer, instead, a window into a world that someone hasn’t met yet and in doing so inspire them to connect with the places they visit on a much deeper level. Why do you want this scholarship? “I’ve been living a half-life, one foot in and one foot out of the wo…
…to do with all of that information when you have it? Dive deep into the numbers to make sure they align with your needs (and pay special attention to evaluating the authenticity of Instagram numbers, if that is an interesting channel for you). And if you’ve made the decision to go to the “next level” in this relationship, here are some other blog posts that will guide you through those important stages: –> Should you pay travel influencers? –> Ho…
…est HMI initiative – GROW – we want to help you turn local creators into a community of ambassadors! We will build the framework and provide training, you just need to provide the enthusiasm! The result: Your destination will “grow” a troupe of local content creators that will provide long term benefits. Click here for details. You may also want to read: How To Protect Yourself Against Badly Behaving Bloggers 11 Creative Ways To Work With Influenc…
…is scary, but in many ways, an influencer’s autonomous nature is their greatest strength. Their online voice and persona is why their audience follows them in the first place — trust must be given to allow them to operate within their own parameters. In turn, this level of demonstrated confidence can lead the consumer to connect emotionally with your brand in a new way. Earned Media Vs. Pay to Play The traditional PR model relies heavily on the co…
…rial campaign to coincide with their launch. This has large potential to become so much more. We have an open-ended contract with this company – but as it is the first time that they are working directly with new media influencers, their willingness to continue will be solely based on the success of this campaign. Details of the trip Travel will be during mid-May (significant preference for the week of May 11), for 4 nights in total (2 each at 2 d…