…natural disasters, to help communicate worldwide that California was still open for business. Open Yourself up to New Ideas Chances are every influencer out there has a terrific and unique promotional idea that they are just waiting for the right travel brand to sign off on. The more you involve and embrace your influencers, and really get to know them well, the easier it is to create unique collaborations that fulfill both of your aims and intere…

…tinerary!) so that they can plan around it. Physical Gifts Can Sometimes Become a Burden Everyone loves a freebie, and gifts from your destination are always appreciated. However, most influencers travel light (usually carry on only), so it’s a little unrealistic to carry back that 20 pound coffee table book or hot sauce gift set. It’s not that they don’t want your lovely gift, but if it can’t be crammed into their bag, then it’s probably going to…

…ber), the creators are at a standstill. They can’t access their analytics, communicate with their audience, download and save their existing content, fulfill timely contract obligations, nada. And when algorithm changes stifle the reach and make posts and stories disappear from followers’ feeds, where does that leave your campaign? (But seriously, these algorithm changes can be a killer! It’s hard to keep up.) Social Media Posts Are Fleeting – And…

…s (there’s still the other 60%); those who have other healthy sources of income may still command their usual price. But, if you aim at up-and-comers or those with smaller, niche followings, you might be able to get some fantastic deals. Vetting Influencers has Never Been More Important This has always been important, but maybe never more so than now. As marketing budgets have become slimmer and much more precious, identifying those relevant influ…