Since early 2020, we bet that you’ve gotten to know some local creators and influencers well.

But now that borders are wide open again, where do those relationships sit since you are also busy welcoming media from further afield?

Do you have the resources to continue nurturing your local creators?

Even if you can manage it all, we know that we can bring value-added elements to your relationship with local creators, while also alleviating the work for you. Coming from a background of being influencers ourselves, we know what both a brand and creator need to work together successfully.

In addition, we’ve worked on two notable ambassador campaigns that produced significant results. Over three summers, we developed a local program with the Canadian Badlands that focused on resource-sharing. With Expedia’s app Trover, we went from one-off arrangements to an ambassador program that saw reach and engagement increase by astounding numbers. From these projects, and our own experience as influencers/ambassadors, we know what works (like no other agency does).

Let us put that knowledge to work for you – to give you and creators space to GROW.

By subscribing to HMI’s Grow concept, you will get:

A one-day, in-person event, in your destination

We will work with you to invite local micro-creators (and wannabes!) for hands-on instruction about photography, videography, social media, and more. It will be run by two award-winning influencers and marketers.

Access to Grow content for your social

As a condition for involvement in the Grow event and community, the creators will allow you to use some of their content. These can be funneled through your existing UGC platform, or we can be the intermediary to seamlessly present content to you.

A private online community for your Grow creators

Continuous learning and ongoing skill development will be facilitated by HMI within the community. You will also have an active pipeline in order to promote specific events and opportunities.

A marketable value-add for tourism partners

Your partners may also be able to access this community for content and to extend invitations to events, etc. that the creators may be interested in attending, promoting, and providing content for. Communication for such will be handled via HMI.

The ultimate result? Your destination will GROW a troupe of local content creators that will provide benefits for years to come.

Contact us today for more details and to discuss options.