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9 Tips for Hosting a Climate-Conscious Press Trip

In the post-COVID era of travel, let’s do things right. This article gives nine tips on how to host a climate-conscious press trip.
Read More → 9 Tips for Hosting a Climate-Conscious Press Trip

Evaluating Influencers: What Data You Can (and Should) Ask Them For

Thoroughly evaluating influencers is an important part of any influencer marketing campaign. In this post, brands can learn what to ask for and when.
Read More → Evaluating Influencers: What Data You Can (and Should) Ask Them For

Travel Influencer Marketing and the Pandemic: 5 Things You Need to Know

It goes without saying that influencer marketing has changed since earlier this year. The pandemic has drastically altered the landscape, to say the least. Inside this article, find five things about travel influencer marketing that you need to know now.
Read More → Travel Influencer Marketing and the Pandemic: 5 Things You Need to Know

Choosing an Influencer: Is Reach or Niche More Important?

Choosing the right influencers to partner with can big a stressful decision. If you’re trying to decide if you should focus on reach or niche when selecting an influencer, here’s what you need to know.
Read More → Choosing an Influencer: Is Reach or Niche More Important?

6 Lessons Learned from 6 Years of HMI

After six years of running influencer campaigns and brand social media, HMI’s CEO shares advice and the biggest lessons learned along the way.
Read More → 6 Lessons Learned from 6 Years of HMI

How Do Influencers Make Money?

So you know that influencers can earn megabucks, but do you know how? Here’s a look at how influencers earn from their blogs or social media accounts.
Read More → How Do Influencers Make Money?

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