Included in most every influencer trip is a swag bag from the brand who planned it. Don’t let it get left behind! Here are our influencer-sourced tips on what to include (and what not to).
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How to Measure ROI in Influencer Marketing
Measuring ROI in influencer marketing appears tricky, but it doesn’t have to be. Inside this blog post, you’ll learn of some specific sources of measurement covering a variety of campaign goals.
Introducing a FREE Resource: Storytelling With Social Media
“Learn the rules like a pro, and break them like an artist.” ~ Pablo Picasso. Transform your message by learning how to tell stories on social media to get results.
The Truth About Influence on Instagram
The evidence shared in this post gives plenty of reasons why it’s essential to dig deep when vetting potential Instagram influencers for projects. Picking who to work with depends on much more than just checking their follower count.
How Influencer Relations Differ from Public Relations
Influencer relations is often considered the same as public relations, but this post explains why you should use a firm that specializes solely in IR.