Some travel brands are surprised to learn that many influencers demand compensation, either monetary or otherwise, to promote a product or brand to their followers. Read on when and why you need to pay influencers.
We are pleased to offer the very first HMI Scholarships to help aspiring and veteran bloggers share better stories.
Avoid hiring a diva influencer or someone who dodges deliverables! This post gives lots of tips on how to protect yourself against badly behaving bloggers.
Pinterest is search, not social! The platform is vastly underutilized by travel brands, and we have the tips here to help you get started.
When done right, press trips are a win-win situation. But it’s not as easy as booking flights and hotel rooms. In this post, we highlight the intricate details about how to plan an influencer trip, as told to us by seasoned influencers.