Should You Pay Travel Infuencers?
Some travel brands are surprised to learn that many influencers demand compensation, either monetary or otherwise, to promote a product or brand to their followers. Read on when and why you need to pay influencers.
Introducing HMI Scholarships: Share Better Stories
We are pleased to offer the very first HMI Scholarships to help aspiring and veteran bloggers share better stories.
How to Protect Yourself Against Badly Behaving Bloggers
Avoid hiring a diva influencer or someone who dodges deliverables! This post gives lots of tips on how to protect yourself against badly behaving bloggers.
Get Onboard! A Guide to Pinterest for Travel Brands
Pinterest is search, not social! The platform is vastly underutilized by travel brands, and we have the tips here to help you get started.
How to Plan the Perfect Influencer Trip
When done right, press trips are a win-win situation. But it’s not as easy as booking flights and hotel rooms. In this post, we highlight the intricate details about how to plan an influencer trip, as told to us by seasoned influencers.
Keeping it Legal: Travel Influencer Disclosure Guidelines in North America
Issues surrounding influencer disclosure guidelines are becoming more and more important as it has become increasingly common for brands to use celebrities and influencers to market their products, services, or destinations. This article will show you the way.