Are you an Alberta-based (or nearby) influencer within driving distance of Lethbridge? Then this opportunity is for you!

Lethbridge is at the heart of it all!

Alberta’s third-largest city is a thriving epicentre of adventure, culture, and cuisine! Surrounded by rugged Badlands, majestic Rocky Mountains, timeless Indigenous culture — Lethbridge is just a couple of hours away from 4 different UNESCO World Heritage Sites, and is home to many fantastic local attractions. Tourism Lethbridge has used these amazing features to create and customize THREE self-driven informational tours throughout southern Alberta, each developed around their own themes. Hosted on Driftscape, the virtual tours are as follows:

  • Canada’s Food Tours
  • Renewable Resources
  • Indigenous Experiences

We want to get the word out about all there is to do in Lethbridge and the surrounding area through these new tours. This is where YOU come in.

Objectives of the Campaign

Our campaign aims to provide awareness of the various tours throughout southern Alberta that were created by Tourism Lethbridge. We are looking for influencers to embark on a coordinated group tour at the end of July that features some of the best stops from all three tours.

Requirements and Deliverables

  • We would like Alberta (or nearby) content creators with a presence on one or more of the following platforms: TikTok, Instagram, and YouTube.
  • Selected influencers will come down to Lethbridge for a 2-night stay. While one day will include a pre-arranged highlight tour of key stops, we encourage creators to explore independently with available time.
  • Social media content (with the exception of Instagram stories) is subject to review and approval by the HMI and Tourism Lethbridge teams to ensure the information is correct. Social media content must be published to creator’s social channels, following guidelines, tagging Tourism Lethbridge, and using the requested hashtag(s) within a one-week period following approval.
  • Influencers will provide relevant statistics in the format requested by the HMI team.


Expenses for transportation, lodging, and meals will be covered via a per diem. Beyond that, this is a paid opportunity in consideration of the above requirements. Please advise of your suggested deliverables (social media promotion) and the corresponding fees in the application below.

Fill out the form below before Friday, June 9th to be considered. If you have any questions or concerns, email