Medicine Hat, Alberta — Travellers Wanted!

Medicine Hat inherited its name from the native word “Saamis” which is loosely translated as “medicine man’s hat.” A number of legends tell this story, one of which is beautifully depicted in a sculptured brick mural at City Hall.

A warm, vibrant, feel-good city with the attitude and natural backdrop to match, Medicine Hat boasts more days of sunshine per year (330!) than any other city in Canada. Hot summer nights and chinook-cheered winter days define a scenic landscape anchored by the broad and mighty South Saskatchewan River, carved coulees, and rolling prairies. Wildlife thrives along the river’s edge and in park spaces, as well as school yards and backyards. The sun rises and sets in glorious displays of colour, and stars light up the night sky.

With a full slate of food-related events designed to showcase the local bounty, Medicine Hat’s culinary scene has now hit a critical mass. From fresh micro greens to grass-fed beef, local producers have Medicine Hat’s short order cooks, backyard grillers and red seal chefs in steady supply. The city also boasts 5 friendly, independent coffee shops.


Hecktic Media Inc., on behalf of Tourism Medicine Hat, is looking for two travel bloggers to travel to Medicine Hat, Alberta for 4-6 days each between August and October, 2017. One influencer will focus on the local food and coffee scene, while the other will focus on nature and birding. Itineraries are flexible!

Tourism Medicine Hat would like to use this campaign as an opportunity to highlight progression around town over the years, as well as show influencer audiences how their trips can be re-created. It is important that hotels are mentioned due to funding.


  • Western Canada or western U.S. based bloggers with a strong presence in North America.
  • Preference will go to Gen X / Boomers / Empty-Nesters with a similar audience.
  • You have been blogging for at least two years and have a strong interest in the topics mentioned.

Interested bloggers will be evaluated based on: the strength of engagement across their blogs and social media accounts, the offer of exposure, and the fee required.

This is a paid marketing campaign, which means that you will commit to guaranteed minimums for exposure across your blog and social media accounts, follow HMI’s negative review policy, as well as provide statistics post-campaign. You will be required to sign HMI’s standard service agreement upon award.

We look forward to hearing from you! Please send questions to:

To apply, fill out the application form.