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How Influencer Relations Differ from Public Relations

Influencer Marketing

How Influencer Relations Differ from Public Relations

How Influencer Relations Differ from Public Relations

Influencer relations is often considered the same as public relations, but this post explains why you should use a firm that specializes solely in IR.

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How to Work With Influencers on a Limited Budget

How to Work With Influencers on a Limited Budget

Want to jump on the influencer marketing train but don’t have a big budget? In this blog post, we give you some ideas on how to make it work for you, as well as provide some tips on how to ask the higher-ups for more money.

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Brand Ambassadorships 101

Brand Ambassadorships 101

Brand Ambassadorships are the next big step in elevating your influencer marketing. This article on the dos and don’ts of ambassadorships will help you get started.

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11 Creative Ways to Work With Influencers: Going Beyond the Press Trip

11 Creative Ways to Work With Influencers: Going Beyond the Press Trip

Running press trips can start to feel formulaic after awhile. It’s a tried and true format, but why limit yourself? Get outside the box and do something novel to attract attention and send potential travelers your way.

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Should You Pay Travel Infuencers?

Should You Pay Travel Infuencers?

Some travel brands are surprised to learn that many influencers demand compensation, either monetary or otherwise, to promote a product or brand to their followers. Read on when and why you need to pay influencers.

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How to Protect Yourself Against Badly Behaving Bloggers

How to Protect Yourself Against Badly Behaving Bloggers

Avoid hiring a diva influencer or someone who dodges deliverables! This post gives lots of tips on how to protect yourself against badly behaving bloggers.

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