The evidence shared in this post gives plenty of reasons why it’s essential to dig deep when vetting potential Instagram influencers for projects. Picking who to work with depends on much more than just checking their follower count.

Influencer relations is often considered the same as public relations, but this post explains why you should use a firm that specializes solely in IR.

Want to jump on the influencer marketing train but don’t have a big budget? In this blog post, we give you some ideas on how to make it work for you, as well as provide some tips on how to ask the higher-ups for more money.

Brand Ambassadorships are the next big step in elevating your influencer marketing. This article on the dos and don’ts of ambassadorships will help you get started.

Running press trips can start to feel formulaic after awhile. It’s a tried and true format, but why limit yourself? Get outside the box and do something novel to attract attention and send potential travelers your way.

Some travel brands are surprised to learn that many influencers demand compensation, either monetary or otherwise, to promote a product or brand to their followers. Read on when and why you need to pay influencers.