How Influencer Relations Differ from Public Relations
Influencer relations is often considered the same as public relations, but this post explains why you should use a firm that specializes solely in IR.
How to Work With Influencers on a Limited Budget
Want to jump on the influencer marketing train but don’t have a big budget? In this blog post, we give you some ideas on how to make it work for you, as well as provide some tips on how to ask the higher-ups for more money.
Brand Ambassadorships 101
Brand Ambassadorships are the next big step in elevating your influencer marketing. This article on the dos and don’ts of ambassadorships will help you get started.
How to Leverage Live Video on Facebook and Instagram
Live videos are a startlingly effective way of reaching and engaging with followers when done correctly. But how to do them on Facebook and Instagram? We’ve got you covered with plenty of pointers in this blog post.
11 Creative Ways to Work With Influencers: Going Beyond the Press Trip
Running press trips can start to feel formulaic after awhile. It’s a tried and true format, but why limit yourself? Get outside the box and do something novel to attract attention and send potential travelers your way.
Announcing the 2018 HMI Scholarship Awardees
From seventy applications to seven awardees, the process was rewarding and exciting.