Welcome to the Marketing Manifest – I’m so glad that you’re here!
Whether you signed up online or were recently forwarded one of our newsletters, I thought it would be prudent to introduce myself and let you know what to expect from this bi-weekly newsletter.
About Marketing Manifest
Hi, I’m Dalene! My husband Pete and I co-founded HMI in 2014.
Back then, we were nomadic travel bloggers, exploring the world slowly while beginning to help tourism brands navigate the digital space. With our business degrees and boots-on-the-ground experiences in the evolution of digital marketing, we knew we had something unique to offer.
Fast forward over a decade, and we’ve worked with tourism clients big and small from all over the globe, supported by a talented and creative team. Our services have evolved over the years, but we are skilled in most aspects of digital marketing for tourism. We have won multiple awards along the way and are very proud of the reputation we’ve earned and the connections we’ve made.
Not to mention, but we have visited over 60 countries together; we have truly seen the best (and the worst) of tourism marketing from around the globe. And now, I’m stepping up to share our insights directly with you.
Introducing MARKETING MANIFEST, a twice-monthly newsletter that will dive into timely and important topics that affect your work.
Every issue will deliver digital marketing strategies for travel brands with big goals and small teams:
- An in-depth (but digestible!) article under the broad themes of social media, influencer marketing, email, SEO, content development, and more.
- Direct action items you can do immediately, often paired with a downloadable checklist to help you stay on top of them.
- A “News You Need” section of carefully curated updates to keep you in the know.
- Plus a couple of random (and sometimes relevant!) things, just to keep it fun.
- Review past issues here.
If you haven’t already, I hope you’ll sign up and also share it with your colleagues. I’m so excited to be able to provide this for you, and I am certain it will be helpful.

